Boosted Posts on Facebook: When You Shouldn’t Use Them

Do you boost posts on Facebook? Here’s a great article from my friend, Andrea Vahl on when to boost & when not to. One of the biggest mistakes I see Facebook Page owners making is overusing the Boost Posts button on your Page. Facebook makes it so quick and easy to use plus they give you little incentive notifications like … Read More

Tools of the Trade: Hootsuite

Tools of the Trade: Hootsuite     Social Seven – Social Media Podcast With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor July 19, 2015 Hootsuite is one of our top tools for social media management. Hootsuite allows you to schedule posts for all of the key social media platforms including; Facebook, Twitter, LinkedIn, Google+, … Read More

Why Your Business Needs an Avatar?

Avatars? What are they and Why Your Business Needs One? An avatar is defined as an icon or figure representing a particular person. You may wonder why in the heck you need an avatar for your business? Simple, creating an avatar gives your “ideal” client an identity and helps you better determine who you are marketing to. When you create … Read More

Tools of the Trade: Buffer

Tools of the Trade: Buffer Social Seven – Social Media Podcast With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor July 26, 2015 Buffer is a content discovery, creation and management tool to increase engagement and save time searching for relevant information to share with your audience. Content can be discovered or created within the … Read More

Negativity Online? (What You Need to Know!)

Dealing with Negativity Online? (What You Need to Know!) Is your business dealing with negative comments online or are you staying away from social media for fear of negativity? Create a Social Media Comments Response Plan using these steps and download the free template to get you started. Social media has become an integral part of marketing for most companies. … Read More

Positivity + Social Media

Positivity + Social Media Billions of people are on social media and the types of different interactions can vary drastically. Quite a bit of the content is productive, inspiring, and motivational, but there is also a lot of negativity and aggression to be found by browsing online. Who hasn’t seen an over-the-top political or religious post? What about someone complaining … Read More

Top 10 Tips: LinkedIn

Top 10 Tips: LinkedIn LinkedIn may not be the most popular social media network, but with nearly 350 million professionals using the site it is hard to dismiss its value. This networking hub is the place to be for many business professionals. While originally intended to showcase personal expertise and find employment, LinkedIn understands its audience and is constantly evolving … Read More

Facebook Marketing for Your Business

Facebook Marketing for Your Business While a website is a crucial part of any company’s marketing strategy, another key player in developing an online presence is creating a business Facebook page. This is a free (or inexpensive) way to advertise a company that exposes the product or service to Facebook’s over 1.49 billion active users. The main difference between a … Read More

Grow Your Business with Social Media!

Join fellow marketers at the online mega-conference designed to inspire and empower you—Social Media Success Summit 2015, brought to you by Social Media Examiner. Discover the best and newest ways to market your business on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and Pinterest. Find new ways to improve your content and measure your results—all from the comfort of your office … Read More

Create FREEDOM as a Social Media Manager!

Do you want freedom, flexibility, & to get out of corporate America? You can have all that & more with a career as a social media manager & consultant! If you’re frustrated that your marketing efforts aren’t paying off, and your social media consulting biz is going to crash and burn before you even get started, then sign up now … Read More