The Scoop on Periscope!

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The Scoop on Periscope!

Social Seven ? Social Media Podcast

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With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor
Episode from July 5, 2015

Have you heard of the latest in live streaming for your business? Periscope is the hot new tool for marketing your business online through live streaming video! Incorporating images and video into your online marketing is essential! Have you considered building relationships using live streaming? Periscope is a fun tool to do so!

Periscope was announced at Social Media Marketing World 2015 and is a hot new social media tool. Everybody at the Friday sessions were #scoping. People were stopping and scoping with others in the hallways. There were loads of conversations on Periscope versus Meerkat.?Periscope is Twitter?s version of a live streaming tool. It can be accessed through an app on your phone or through an Internet browser.

Periscope has great interaction capabilities. People can ask you questions during the scope and anyone can join without needing a specific link.? They can send comments instantly. Also, viewers can tap the screen to send hearts to the people on the video as a way to approve or show appreciation of what is being discussed.

The most important thing about video is being able to “meet” people. You get to interact with someone, hear how they speak, see how they talk with their hands. Video and live streaming help build your Know, Like, and Trust. This is key to online marketing right now with the images and video components people are using. If you aren?t incorporating these into your marketing, you have a flat brand. Video is one of the absolute important tasks you should be doing. According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days.

Periscope helps you reach a much larger audience online & connect with others you may not otherwise be able to.? Not sure where or what to share through live streaming?

Here are some ideas:

  • Live customer service
  • Product demos
  • Share contests & giveaways
  • Sales & discounts
  • Live Q & A's
  • Behind the scenes of your business
  • Live events
  • Product reviews
  • Sneak peak of new products

Let us know how you are using #Scope for your business! Be sure to follow us @SociallyPowered to be notified when we are live streaming!

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About the Author

Erin Cell

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Erin Cell, is the Founder & CEO of Socially Powered, LLC. helping business owners Power Up their online presence since 2012. Erin trains and speaks on social media around the world focusing on strategy, Instagram and marketing for blockchain, cryptocurrency and events..