Social Media: Technical, Technology, Engineering Industries
There are so many social media platforms available to choose from it's hard to know which platform is best for your specific type of business. Today's post focuses on technical & technology related industries.
Facebook is often the #1 pick for most businesses and it should be as it remains top for number of users (Over 1 billion!) I recommend all businesses have a presence on Facebook. If you aren't on Facebook you are missing out on connecting with existing and potential clients. In addition, Facebook advertising allows you to reach your ideal clients through targeting based on demographics, location, education, marital status, and much more.
Let's talk Google+, it's not the most popular of platforms, but it does have approximately 540 million users (only 300 million active). The majority of those users are in the technical or engineering industry. If your business is looking to connect with the adult, male, tech savvy audience in their 20's Google+ is the place to be. Considering the platform?s inability to catch on mainstream, Google+ shouldn?t be the only platform for technical companies, but should be considered as part of the package.
Twitter is also an essential key to any social media strategy. Twitter is the second-most recognized platform, but fourth in usage. So, you ask, if it's fourth in usage why do I need to spend time there? Quick answer, users have a higher tendency to ‘follow' brands and actively engage, comment, share, like tweets. In a constantly changing industry Twitter is key to sharing breaking news or responding to changes. Twitter is one of the best platforms for relationship-building and connecting with influencers. Twitter allows users to easily monitor trends, mentions, news, new technologies that affect your business and customers.
LinkedIn (AKA: The Professional Network) this platform is essential for any business professional whether you are looking to hire or be hired. LinkedIn isn't the most active network, with only 13% of users signing in daily, it is still a necessary platform. LinkedIn offers groups which allow you to connect with other professionals, ask questions, and share information. LinkedIn has it's own search engine to help you find and connect with your exact target market. Since the addition of LinkedIn Pulse, professionals can easily share articles related to their industries helping establish themselves as an ‘expert' in the specific industry.
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