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There are four steps to help you find the right match for your social media needs.
#1 Find out the plan: When researching potential social media managers, a business owner needs to ask what the plan is. Some social media managers may simply set up Facebook and Twitter and post once a week. However, an established social media manager will have a well-developed strategy & plan in place to help reach your desired social media goals, rather that be increasing engagement, getting more likes to your page, or promoting your products.
#2 Find out what they offer: When looking to hire a social media manager to manage your companies social media you will need to ask what they do on a daily basis. Will they be the person posting, writing, & creating your content? If not, who will be? Are they outsourcing your business & brand to someone else? Be sure to clearly define what types of content they will be posting & how often on each platform.
#3 What is their track record: When choosing a social media manager you need to make sure they have a proven track record. Ask to see other clients profiles or campaigns they have worked on & the results they achieved. If they can't show you results, then you may want to move on & find someone else to help you.
#4 Ask why you should hire them: Finally, when looking for a person to manage your social media accounts, they should be able to tell you in a clear & concise message why you should hire them. Social media managers have different strengths, make sure they are in alignment with your business goals & what you would like to see accomplished with your social networks.
If you are able to get clear & concise answers from your potential social media manager in the beginning the chances of you working together to create a successful social media presence is greatly improved.
Remember, take your time & be sure it's a good fit for you & your company.