Social Media: Customer Service Industry
Social Media is key for the customer service industry. Everyone is on their smartphones ALL the time. Think about it, how often do you hear about companies who have done a customer wrong & it's all over the news or goes viral? It's all too easy for people to complain online & once done hard for companies to recover from the notoriety. It's best if you can answer questions, assist, solve problems, & respond directly to them immediately.
Customer Service Industries
Businesses which rely on a constant conversation with consumers will find Twitter is a great avenue for engaging, communicating, & helping their audience. Keeping a consistent, responsive online presence, and regularly responding to inquiries and suggestions, is a valuable tool for customer service.
Examples of companies who should be using Twitter as one of their main platforms are the airlines, hotels, restaurants, and anyone else that deals with human needs. People tend to lash out when things go wrong and they feel wronged. The companies who reach out first, sincerely apologize, and try to make things right will win in the end.
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