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Why You Should Be Involved in Your Own Social Media!
YES, absolutely, you can use automated tools to help you manage your social media platforms! However, you shouldn't rely on automation alone. I've said it many times, you need to be engaging and interacting with your followers online.
When & What to automate?
- Bulk upload tweets when you are promoting an upcoming event & know you will be busy at the actual event. This helps you stay in touch with attendees. If possible, have someone from your team “live-tweet” from the event.
- Going on vacation? Pre-load some posts and tweets so your followers don't think you have abandoned them.
- Meetings all day? Everyone knows you can't be online ALL the time! It's ok to schedule some posts to go out periodically throughout the day. Just be sure you are checking in often & responding when people “like”, comment, or share your content.
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