Turning Word of Mouth into World of Mouth with Jessika Phillips
Jessika Phillips may be one of the most caring & thoughtful social media strategists out there. I had the opportunity to chat with Jessika about dark social the importance of relationship marketing. You will learn just what is dark social and it not as scary as it might sound. Dark social is about taking conversations off the main feed and communicating privately. When you are able to do this successfully you are building your relationship marketing. Jessika warns don't attempt this without a solid strategy in place to start.
Jessika recently spoke at Inbound 2020 on this subject and ManyChat's Conversations conference on the power of relationship marketing.
She shared her revolutionary CARE framework:
- Capture attention. Know your audience and make them the hero.
- Articulate your message. Focus on consistency and clarity.
- Build Relationships. Aim for personalized one-on-one conversations that include video and audio.
- Experience. Ask for follow-ups and feedback to improve the customer experience.
You can learn more about this in her free Relationship Masterclass.
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About Jessika Phillips:
Jessika is a social media strategist known for her outspoken dedication to relationship marketing. Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relationships every day. She founded Now Marketing Group in 2010 with only a laptop and a vision.
The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media midwest conferences, Social Media Week Lima.
Named as one of the top global rising stars in social media to watch, Jessika is one who leads genuinely, passionately, and by example in all she does. From humble beginnings to growing a million-dollar agency and international speaking career, she’s not only someone you want to watch but someone you want to learn from and build a relationship with because she leads from the heart.
Connect with Jessika:
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