The Power of Influencer Marketing with Neal Schaffer

Neal Schaffer

The Power of Influencer Marketing with Neal Schaffer

In this episode, we chat with Neal Schaffer about the Power of Influencer Marketing. Neal gives us some of the history of influencer marketing dating back over 250 years. We discuss the different tiers of influencer marketing & how to best engage within those tiers. Neal shares some steps to take to become an influencer.

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Neal Schaffer

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches executives digital marketing at Rutgers Business School and the Irish Management Institute. He is also the author of four sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal's Maximize Your Social Influence podcast for weekly marketing inspiration.

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About the Author

Erin Cell

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Erin Cell, is the Founder & CEO of Socially Powered, LLC. helping business owners Power Up their online presence since 2012. Erin trains and speaks on social media around the world focusing on strategy, Instagram and marketing for blockchain, cryptocurrency and events..