The Power of Influencer Marketing with Neal Schaffer
In this episode, we chat with Neal Schaffer about the Power of Influencer Marketing. Neal gives us some of the history of influencer marketing dating back over 250 years. We discuss the different tiers of influencer marketing & how to best engage within those tiers. Neal shares some steps to take to become an influencer.
Links Mentioned in the Episode:
Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches executives digital marketing at Rutgers Business School and the Irish Management Institute. He is also the author of four sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal's Maximize Your Social Influence podcast for weekly marketing inspiration.
CONNECT WITH NEAL
- The Age of Influence Book
- Maximize Your Social Influence Podcast
- Facebook Page
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