First Strike is Upon Us
I wrote about the Blockchain Heroes back in July when they were getting ready to launch in August. It was an EPIC launch to say the least & they sold out the series within hours. The BCHeroes consistently over-deliver with weekly community updates, innovative ideas to engage their fans, giveaways galore & always delighting their customers.
They are getting ready to do it again with the release of First Strike.
Blockchain Heroes is a lovingly-crafted NFT collectible series on the WAX blockchain full of professionally-rendered characters who represent people and concepts in the world of blockchain.
What is an NFT you may be asking…
A non-fungible token (NFT) is a type of cryptographic token which represents something unique. Or put another way, non-fungible tokens are not mutually interchangeable by their individual specification in the way that crypto-assets such as Monero are. Non-fungible tokens can be used to create verifiable digital scarcity. NFTs are especially useful for any applications that require unique digital items such as digital art, digital-collectibles, and in-game items.
The world needs more Heroes!
The evil and corrupt Centralizer forces have mounted a devastating attack on the Blockchain Heroes Headquarters! In this hour of crisis, sinister and greedy villains rise to silence the Heroes – but all is not lost, for a new generation of brave and mighty souls stand up to battle back the forces of power-mongering and authoritarian control.
Amp & Subwoofer
They have included me & my trusty sidekick, Rufus in the series. We are known as Amp & Subwoofer. Amp & Subwoofer are a talented musical duo accustomed to topping the charts with every new album in the niche, yet popular, alternative folk-rock genre they produce. Subwoofer on his own is quite the showstopper, backing up Amp's spirited vocal and guitar with persistent, paw-powered percussion.
Though not commonly seen on the front lines, Amp & Subwoofer proudly declare their affiliation with the Heroes on the stage, serving as nigh-untouchable representation of the battle for the Blockchain. The Centralizers can't take these two down – not without sparking the wrath of their many fans!
You can see the full collection & be updated on Instagram.
Q: What does this have to do with Marketing?
A: A lot! There are a number of things you can look at from this launch to use in your business. The team at Blockchain Heroes has implemented a variety of concepts to engage their community.
- Building community through weekly Zoom meetings where they interact & engage with the community & provide prizes & giveaways every week for being in attendance.
- Offering additional ways to participate to earn awards & badges for participating that are not available in any other way.
- Using alternative social media platforms such as Telegram to stay connected with fans & build community within that group.
- Providing not just a digital product, but also offering a physical product as well.
They are really thinking out of the box to give their fans even more. I challenge you to do the same in your business. Think of ways you are able to connect & improve relationships with your customers.
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