First Strike is Upon Us

First Strike is Upon Us

I wrote about the Blockchain Heroes back in July when they were getting ready to launch in August. It was an EPIC launch to say the least & they sold out the series within hours. The BCHeroes consistently over-deliver with weekly community updates, innovative ideas to engage their fans, giveaways galore & always delighting their customers.

They are getting ready to do it again with the release of First Strike.

Blockchain Heroes is a lovingly-crafted NFT collectible series on the WAX blockchain full of professionally-rendered characters who represent people and concepts in the world of blockchain.

What is an NFT you may be asking…

A non-fungible token (NFT) is a type of cryptographic token which represents something unique. Or put another way, non-fungible tokens are not mutually interchangeable by their individual specification in the way that crypto-assets such as Monero are. Non-fungible tokens can be used to create verifiable digital scarcity. NFTs are especially useful for any applications that require unique digital items such as digital art, digital-collectibles, and in-game items.

The world needs more Heroes!

The evil and corrupt Centralizer forces have mounted a devastating attack on the Blockchain Heroes Headquarters! In this hour of crisis, sinister and greedy villains rise to silence the Heroes – but all is not lost, for a new generation of brave and mighty souls stand up to battle back the forces of power-mongering and authoritarian control.

Amp & Subwoofer

They have included me & my trusty sidekick, Rufus in the series. We are known as Amp & Subwoofer. Amp & Subwoofer are a talented musical duo accustomed to topping the charts with every new album in the niche, yet popular, alternative folk-rock genre they produce. Subwoofer on his own is quite the showstopper, backing up Amp's spirited vocal and guitar with persistent, paw-powered percussion.

Though not commonly seen on the front lines, Amp & Subwoofer proudly declare their affiliation with the Heroes on the stage, serving as nigh-untouchable representation of the battle for the Blockchain. The Centralizers can't take these two down – not without sparking the wrath of their many fans!

 You can see the full collection & be updated on Instagram.

Q: What does this have to do with Marketing? 

A: A lot! There are a number of things you can look at from this launch to use in your business. The team at Blockchain Heroes has implemented a variety of concepts to engage their community.

  • Building community through weekly Zoom meetings where they interact & engage with the community & provide prizes & giveaways every week for being in attendance.
  • Offering additional ways to participate to earn awards & badges for participating that are not available in any other way.
  • Using alternative social media platforms such as Telegram to stay connected with fans & build community within that group.
  • Providing not just a digital product, but also offering a physical product as well.

They are really thinking out of the box to give their fans even more. I challenge you to do the same in your business. Think of ways you are able to connect & improve relationships with your customers.

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About the Author

Erin Cell

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Erin Cell, is the Founder & CEO of Socially Powered, LLC. helping business owners Power Up their online presence since 2012. Erin trains and speaks on social media around the world focusing on strategy, Instagram and marketing for blockchain, cryptocurrency and events..