Top 5 Takeaways from Guy Kawasaki at #SMMW15

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I recently returned from San Diego, CA where I attended Social Media Marketing World 2015 (#SMMW15)!

Here's me with some of my #socialmedia heroes!

Here’s me with some of my #socialmedia heroes!

I met many #SocialMedia super stars & networked with 2,500 fellow marketers at the mega-conference designed to inspire and empower social media marketing ideas.

I was lucky enough to meet Guy Kawasaki (Chief Evangelist for Canva – my favorite design tool), Jay Baer (author of “Youtility” & upcoming “Hug Your Haters”), Mike Stelzner (CEO of Social Media Examiner), & Grandma Mary (AKA Andrea Vahl, co-founder of Social Media Manager School). I was so excited to share some of this great information with you I decided to create a short video with the Top 5 Takeaways from Guy Kawasaki’s session: 10 Proven Ways to Pack a Punch with Visual Marketing.

Top 5 Takeaways from Guy Kawasaki #SMMW15

5.    Think Tinder – not eHarmony – Social media is an instant decision for most people when deciding whether or not they want to pay attention to you. Make it worth their while. Make them want to follow you.

4.     Have an appealing profile & cover photo. Tell a story with your cover photo, make it interesting (or at least have a nice picture). What are you trying to portray to your audience? Be sure to optimize for size for each platform.

Here’s a link for size dimensions: http://bit.ly/SPTop5GuySMDimensions

3.    It’s OK to repeat your posts – especially on Twitter. Guy retweets every 8 hours. If people notice you are duplicating your tweets – it’s time for them to get off the computer. Seriously, get some fresh air people! You may not want to repeat as much on other platforms as it may lead people to unfollow you. However, I think you can repeat content as long as you space it out & have plenty of new content you are sharing.

2.    Upload natively to Facebook – in other words don’t use a social media management tool such as Hootsuite or Sprout Social to schedule posts . You can schedule them directly in Facebook.  This will increase the number of followers that actually see your posts on their page.

*Not mentioned in video, but you really should upload all video natively to Facebook & not link to YouTube. Facebook is encouraging natively uploaded videos & “punishing” links to YouTube*

1.    Always Be Canva’ing! Canva is my absolute favorite tool! I use it ALL day, EVERY day! It allows you to create your own custom cover photos for all platforms, Facebook, Instagram posts, Ads, presentations, & pretty much anything you need for custom content creation! Everyone at #SMMW15 was in agreement that all your posts should have either photo or video included.

I hope these Top 5 Takeaways from Guy Kawasaki help you be more #SociallyPowered!

About the Author

Erin Cell

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Erin Cell, is the Founder & CEO of Socially Powered, LLC. I have been helping business owners “Power Up” their online presence since 2012. Socially Powered understands every business is unique & has different social media needs. We work together as a team to create & establish a social media strategy that works for your business.

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