Content Creation with Canva

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Content Creation with Canva!Canva

Social Seven – Social Media Podcast
With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor
July 12, 2015

Canva is a simple drag-and-drop graphic design platform which allows you to create images for your website, social media platforms, business cards, presentations and much more! Canva has over 5 million users and recently received a cash-infusion from the likes of Woody Harrelson and Owen Wilson. Read more about that here! Canva brought on none other than Guy Kawasaki as their Chief Evangelist! Good call, Canva!

Canva offers a free version and an upgraded Canva for Work pro-version. There is also the option to select from premium images and pay for different templates and designs. Or you can create your own designs, upload your own photos and edit them within Canva. The crisp colors, cool fonts and tons of other options available with Canva help you brand your business.

Canva recently announced Canva for Work, which allows social media managers to better organize and mange their clients branding. Canva for Work offers the ability to organize logos, images, fonts and colors by clients and keep everything separate but still accessible on the site.

When you play with different photo editing tools there can be a bit of a learning curve. This takes advanced graphic design knowledge out of the equation. No need to learn Photoshop or be a graphic designer to create something in Canva. When you use this tool, you feel like you are paying for top-notch design elements. Even the templates are affordably priced. Everything on Canva is $1 for 24 hours access to make any changes and download as many times as you need. You could make 100’s of different designs or images and store them within the tool for future use.

Canva has all the major social media platform dimensions covered or you can customize dimensions to suit your needs. Canva offers “Magic Resize” to  automatically format images for the various platforms. Canva provides learning tools including a design school. The design school will teach you how to use the tool. If you struggle with writer’s block, there is a stream of designs from other users to help inspire you to create something new.

For those of you who haven’t tried Canva before, check it out. Play with the templates. Go through some of the tutorials and try some different things. It’s an awesome tool. It will change the way you think about and create branding for your business. As always, we’d love to hear your feedback on Canva & how you are using this tool for your business!

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About the Author

Erin Cell

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Erin Cell, is the Founder & CEO of Socially Powered, LLC. I have been helping business owners “Power Up” their online presence since 2012. Socially Powered understands every business is unique & has different social media needs. We work together as a team to create & establish a social media strategy that works for your business.